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Melford Insights

Making the Most of Your Digital Signage Investment With an Award-Winning CMS

  • Writer: Melford
    Melford
  • Sep 30, 2024
  • 2 min read
Screen view of digital signage content management system (CMS).

Whilst hardware choice is an important part of choosing a digital signage solution suitable for your needs, ensuring you have an effective Content Management System (CMS) is vital to engaging and informing your customers.


Your chosen CMS should be simple to use, flexible and scalable across multiple locations, to enable you to adapt to changing requirements over time and temporary needs. It should also be affordably priced and able to grow with your business, with zero hidden costs.


Our partnership with the award-winning NowSignage enables our clients to achieve exactly this – helping them to manage and operate their digital signage estate at scale, regardless of location. NowSignage also operate across all industry sectors with support for digital menu boards, business dashboards, window displays, LED and LCD video walls, Point of Sale screens, digital noticeboards, digital posters and more.


Why Melford and NowSignage?

Through our partnership, our clients can make use of a range of powerful NowSignage CMS features including but not limited to:

  • Content Trigger Technology – including weather, sensors, age and demographics

  • Ad Booking – for campaign management and media networks including third-party advertisers

  • Dynamic Pricing – for QSR (quick service restaurants) menu boards and retail signage

  • Hardware Agnostic – running on all major operating systems

  • Power BI Dashboards – through a secure API integration


All of this is in addition to Melford’s wide range of flexible digital signage solutions, which are proven across a wide range of indoor and outdoor use cases and sectors, and supported by our comprehensive services – including design, build, installation and support.


To discuss your digital signage requirements and to find out how Melford and NowSignage can help, contact us, or email us at info@melfordtechnologies.com or give us a call on +44 (0)1494 638069.


Innovative technology solutions for over 50 years

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